Our Story
A Journey — 2024 to Today
We didn't start with a pitch deck.
We started with a problem we lived, a culture we loved, and a stubborn belief that it deserved better technology.
The Journey
Chapter I: It started with a conversation.
A trusted friend — someone who had been close to Navaratri organizing for years — came to us with a frustration we instantly recognized.
"The tools exist. But none of them understand our events."
Platforms existed. Ticketing apps existed. But something was broken — passes arriving late, QR codes failing at the gate, fake tickets walking through security, organizers losing control of their own events on the nights that mattered most. The market had solutions. It just didn't have the right one.
Chapter II: We were Garba enthusiasts before we were builders.
We had stood in those queues. We had felt the energy of thousands dancing under open skies. And we had also felt the frustration — when the technology behind the event let the experience down.
That familiarity wasn't just empathy. It became our brief. We knew exactly what was missing: a platform built by people who understood the culture, not just the commerce.
Chapter III: So we ran our own event first.
Before calling ourselves a platform, we became an organizer. We ran our own Navaratri event — under the name RaasNRoots — and put our own technology to the test.
We managed the passes. We handled the gates. We dealt with the real-world pressure of a live event with real attendees. It worked — and more importantly, it showed us what still needed to be fixed.
That event wasn't a pilot. It was our classroom.
Chapter IV: We listened. Then we built more.
After that first season, we kept our ears open — to organizers across Ahmedabad and Gujarat, to the challenges they faced with existing platforms, to what they wished technology could do but never had.
We kept evolving the platform, feature by feature, based on what the market actually demanded. Not what we assumed. Not what looked good in a demo. What organizers needed when thousands of people were standing at the gate.
Chapter V: RaasNRoots became TickTech.
What started as a platform for one cultural event had grown into something bigger. The problems we solved for Garba nights were the same problems plaguing weddings, corporate events, concerts, and community festivals.
So we expanded — the brand, the platform, the vision. TickTech is that evolution: a full-stack event ticketing platform built for India, available on Android, iOS, and Web — and still carrying the same founding conviction.
The culture we protect is not just our client's. It's ours.
How Lexend helps
Teams use Lexend to improve document workflows, insights, and speed while delivering an amazing experience for their customers. Businesses trust Lexend’s all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, contracts, and more. With powerful document creation and workflow capabilities, teams can provide their customers with a more professional, timely, and engaging experience.
In 2014, Steven Smith have gotten so much of our time back that we're now able to put towards things that are actually helping our company as opposed to just throwing content out there. and the idea of Lexend was born. Today, Lexend empowers teams to easily communicate with customers through personalized documents that can be created in minutes, build meaningful relationships..
Lexend founded.
Hardworking group.
Document workflows.
Our Values it’s Simple!
Make an impact
We’re building something big. Something that has the power to change the trajectory of any sized business for the better experience.
Learn
Lexend team are masters of their craft. Even though we’re all experts in our respective fields, we always make time to expand our minds.
Have fun
We work hard and play harder. We believe in the importance of celebrating wins big or small, for the business or individuals.
Empathy
We strive to be empathetic to every customer and colleague and by doing so we can provide a better experience for all.
Some clients feedbacks
“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”
Mark Zellers
CEO, Co-Founder.
“This powerfull tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”
Natalia Larsson
Director of Sales
“We are based in Europe and the latest Data Protection Regulation forces us to look for service suppliers than comply with this regulation and as we look to create our website and this builder just outstanding!”
Sarah Edrissi
Lead MarketingOur Executive Team
Mark Zellers
Founder & CEO
John Zellers
Co-Founder
Kim Yun Son
Engineering Manager
André Garcia
Product Manager
Peter Lary
UX Researcher
Henry Matt
Customer Success
Natalia
Lead of fun
Larry
Director of Joy"We will keep listening to what the industry faces. We will keep building what it needs. Because great events deserve technology that's just as committed as the people behind them."
— The TickTech Team, Ahmedabad